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Google Penguin, Panda and Hummingbird Updates

If Google has leapfrogged ahead of all search engines, it is due to the way they leverage technology, applying it for ease of use for individuals and enhanced productivity and efficiencies for business by helping rank websites and drive traffic.


Never one to sit idle, Google has constantly been refining search engine algorithms with Hummingbird its latest, making SEO experts scramble. Penguin and Panda are the earlier updates to search engine algorithms that radically affected the way people search, search results delivery and considerations for ranking.



Thought not the Kung Fu Panda, Google’s Panda was a definitive step in lowering rank of bad quality sites while elevating better sites to higher up on the scale. Panda finds out duplicate contents, broken links, excessive use of keywords and similar “underhand” tactics and gives them all a negative rating. Conversely it goes through a page and if it likes the content, gives it a favorable rating.



Google Penguin birthed on April 24, 2012, aimed at targeting spammers. If a website does not conform to Google etiquettes or protocols, Penguin identifies them all. Strictly No-No for Google Penguin are black hat SEO and to counter such practices, it carries out aggressive exact match anchor text, overuse of exact matchy domains, low quality “fluff” article marketing, keyword stuffing in outbound and inbound links and similar tactics. These worked at one time but with Penguin standing guard, such tactics went into a decline.



Hummingbird Announced in late 2013 and introduced for importance of mobile devices to search. It gives the importance for mobile responsive designs. Many considered Hummingbird a natural evolution both of Google’s development and of the proliferation of mobile devices.


Panda Vs Penguin Vs Hummingbird


Panda Vs Penguin Vs Zebra


Panda and Penguin Influence on SEO

The intent of Google was to give those working on quality to come to the forefront while pushing down or even vanquishing into oblivion those who used underhand black hat techniques. There are pros as well as cons to Panda and Penguin. Those who conform come out tops. If you lay too much emphasis and over optimize, Google will target you and push you down in the ranks. Both algorithms focus on quality and level of visitor engagement; the better your site is at this, the higher it will rank. Content receives more importance with these updates. Sites and pages with quality content receive favorable consideration and better ranking. If not, expect your site to go down in ranking. 

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