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Free Online Publicity through Social Media and Best Times to Post Infographic

If you are looking for free online publicity the going has never been so good. Social media and social networking as well as community sites let you use their platforms to gain exposure, visibility and publicity, generating your set of followers and groups. You have the freedom to express your thoughts through text, photos and videos and share them with a global community of like minded people as also draw in others. Social media is a powerful tool that you can use to influence opinions and, in the process, become well known in appropriate circles as an authority or a knowledgeable person.

 Best Times to Post on Social Media

Best Times to Post on Social Media

 

The structure of social media is highly interactive. Anyone who visits your page can leave a comment, a feedback, review or even initiate a conversation from an easy to use interface, cutting across time space boundaries. Marketers use this feature to keep their finger on the pulse of the market, improve services, make corrections to strategies and gain useful insights to help them even more.

 

However, in order to extract maximum leverage from social media marketing, you need to undertake in-depth analysis and research as well as develop a well defined strategic plan to achieve objectives. You need to have a good idea about your target audience, age groups and their preferences and then decide the best social media platform. You must know about YouTube, Facebook, Twitter, LinkedIn and their idiosyncrasies as well as about people using such platforms. You have access to free blogs, podcasts, social bookmarking, content sharing and tagging and can derive mileage if you smartly exploit this priceless media.

 

As you go along you may want to know how successful your efforts are in steering you towards your objectives. You can do this in various ways according to the media you use.

  • Facebook has Fans and Page views to let you measure conversations. You can maintain records of enquiry forms received from your marketplace ads here.
  • YouTube video lets you do this through  its Views and Subscribers channel
  • Digg has bookmarks and offers statistics on articles “digged”
  • Del.icio.us lets you bookmark your website
  • WordPress and Feedburner stats are another way
  • Comments and feeds through your blog let you measure effectiveness of your blogs
  • The number of fans in LinkedIn is a measure of your popularity
  • Google’s web analytics delivers statistics on referral traffic.

 

While Facebook and LinkedIn are known to a majority, there are other avenues too that you can leverage to get free publicity. Try these:

  • Web 2.0
  • News Feeds and Wikis
  • Public Relations (PR) on the web
  • Blogging
  • Twitter microtweets
  • MySpace
  • 43 things
  • Academia.edu
  • AsianAvenue
  • Invite-Only
  • Bebo
  • Blauk
  • Blogster Blogging
  • Bolt.com
  • And hundreds of others.

 

While returns are high, you do need to know about each social media site to get the most. A better and smarter way is to entrust your social media optimization to an expert SEO services company to get you the most returns in terms of online publicity that will prove invaluable to growing your business. 

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